It’s all about the Insta! This image focused social network has emerged as a great place to reach new audiences and build raving fans for many brands. Learn the 5 rules you need to follow to build the right following and see success in your strategy.
Instagram is great, but can businesses really use this channel to add more money to their bottom line?
The answer is clear. YES!
There are some obvious industry winners on the channel like fitness, food, and travel. But any company with a great visual story to tell can make Instagram marketing work by following the right rules consistency. Quality and consistency are key, so let’s dig into the rules you should follow for rapid growth on Instagram.
Rule 1
Provide value with each post
Determine what your target audience wants and provide it on your page. That could be inspiration, motivation, or tips on a specific topic. Make every piece of content you share a gift to your audience. That will help you attract the right crowd and position yourself as an expert in the space.
Rule 2
Be consistent
You want people to know what to expect from your channel so they keep coming back for more. That won’t happen if you share content sporadically, disappear for too long, or have posts that don’t share some similar themes. Create a content calendar for when you’ll share content on Instagram and stick to it.
Rule 3
Use the right hashtags
Hashtags are the best way to connect with and find other users interested in your topic. But don’t use hashtags in your post. Right after you post your image leave a comment on your own graphic with up to 30 hashtags. That will get you more exposure.
Rule 4
Don’t be afraid to automate
Many finding success on Instagram are doing so through automation. Use tools to automatically engage others by liking images that have used specific hashtags. It get’s more exposure for your page when they look to see who you are.
Rule 5
Cross promote
Use your other media outlets to promote your Instagram page. Include a “follow me on Instagram” call to action on your blog posts, website pages, Facebook/Twitter posts, and etc. Use the audience you have in other places to drive engagement on Instagram.
Have you tried following these rules in your Instagram strategy? Tell us your results in the comments below.
