What is Twitter?

Twitter is a social network that acts as a micro-blog. Instead of writing blog posts, Twitter users share their thoughts in 140 characters or less.

In addition to sharing a handful of words, users can also post a picture, video, or link to a website to go along with their update. The platform is created in a way that encourages users to keep their updates brief and to the point. This makes it a great outlet to quickly learn about pop culture items, breaking news, and other timely events.

Both individuals and brands have found success using Twitter as a channel to connect with their fans and followers. We’ve got a few suggestions on how to work Twitter to your advantage.

How To Use Twitter For Marketing Success

• Tweet Often
  On some networks (like Facebook & Instagram) your followers can be turned off by seeing too many messages from you or your brand. Twitter is a little different. Due to messages being 140 characters or less, you can share information more frequently as long as the content isn’t too repetitive and is meaningful to your audience.
• Stay Focused
  Build a content calendar for the Twitter content you plan to publish. There are a number of online platforms that allow you to do this. However, if you prefer to keep it old school you can also use an excel spreadsheet. The important thing is that you build a following in your niche and continuously feed them relevant information.
• Be Timely
  The hottest content on Twitter tends to be breaking news and other information that is somewhat time sensitive. Twitter moves very quickly and everyone is constantly looking for what’s newer than the information they just consumed. By keeping your content timely you’ll attract a tribe that wants to engage and interact.

• Use An Authentic Voice
  You voice on Twitter should be the same as your voice in everyday life. This is true for both brands and individuals. As you write Twitter content for your brand, consult you brand guideline or simply read through existing brand content. Whether your voice is professional or laid-back, staying consistent will help your fans and followers connect with you naturally.

The post What is Twitter? (And How To Work It) appeared first on Modern Marketing School.