College Shortcuts is a leading college and graduate school admissions consulting firm that has helped tens of thousands of students achieve their academic dreams.
After 14 years in the industry, they were ready to rebrand the business and create an identity that reflected their passion and dedication to excellence in education.
The College Shortcuts client is a parent that wants the best for their child. They needed ease in gathering information to make an educated decision about their child's future.
Most identified as smart shoppers who were likely to engage with the brand on the go during their busy lives. That made mobile performance a top priority.
In addition, the competitive nature of the space left leadership at a loss for how to differentiate themselves in the market. Allowing their personality to shine through while maintaining a professional appearance was key.
We worked alongside the College Shortcuts team to reimagine their image in a way that would stand out from the crowd. Blending their unique brand personality with the expectations of their audience resulted in a vibrant and polished aesthetic unlike any other in the industry.
INTENTIONAL BRANDING WITH IMPACT
We developed a brand guide that would reflect the true personality of the College Shortcuts brand and create consistency in assets.
WEBSITE DESIGN TO IMPRESS & INFORM
BEFORE
The original website lacked a clear path for visitors to find the information they needed with speed. Navigation was limited. Graphics felt outdated. The user experience was disjointed and lacked the validation prospects desired.
AFTER
The new website provides a clear and easy path for visitors to find what they need to feel confidence in moving forward to complete an application. Navigation speaks to two specific ICA's. A custom header video speaks to the joy families feel when a student is accepted at the college of their dreams. Graphics are modern and focused on the expected outcome of becoming a client. The user experience is cohesive and provides immediate validation for the credibility and experience of the company.
CREATIVE THAT GRABS ATTENTION
During the course of our project, College Shortcuts released a new offer based on client demand. We were able to pivot and leverage our existing work to create a video that would resonate with prospects and create ease the decision making process.